- we must increase the quality of content we consume
 - we must reduce the amount of content we consume
- one consistent content for daily
 - 4-6 long form content monthly
 
 - give you some time to be bored.
- only when it lacks stimulus it makes new connections and generate new ideas. if you never allow your brain to be bored
 
 - improve your attention.
- meditation
 - do activities that require attention (reading a book)