Words are not cheap
Most people handle words as if they were pennies: light, cheap, dispensable.
Instead, I want you to handle them as if they were manhole covers or 45 pount weights in the gym. Think before you pick them up. Look before you put them down. Make sure you chhose the right one and put it in the right place
Words shouldn’t be cheap to you and interchangeable. They should be dear to you and fit-for-purpose
- Jason Zweig
- every word counts
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