5 things people brain doesn’t delete or forget
- fear ⇒ Thats why news are doing quite well.
- Strange ⇒ ex: someone dressed as a hotdog
- Sexy
- Provide free value ⇒ anyone gives free value away, is immediately stand out . and it has to be beautifully packaged. if I hand you a piece of jewelry in a plastic bag you might think it’s fake or stolen one. if I hand you it in a beautiful box you think it’s very thoughtful gift.
- become familiar 7 11 4 rule